CSUH.OB – Screw Redbull, I’m drinking Celsius!

CSUH is an awesome company i came across this evening. Well let me rephrase that, they have an awesome product which i think will turn them into a great company. Celsius is a new alternative energy drink that increases your metabolism on average by 12% for a period of 3 hours+. So while everyone was amazed when the zero calorie energy drinks and sodas came out. Now we have Celsius which will result in negative Calories! Celsius is a healthy alternative to the ever so popular consumed unhealthy high calorie and sugary energy drinks and sodas. Let me tell you why i’m a believer in this product

I found this on a blog about CSUH. Kind of discouraging when you look at the facts. But i mean, if this has similar results just for boosts in energy similar to beverages like rockstar, monster, and redbull which have grown into a huge industry,i myself can’t go a day without one, i probably spend close to 50- 60 $$/month on energy drinks, then the fact that they produce the same energizing results, rumor has it they even taste better, and on top of that they burn calories, even if it doesn’t turn out to be a significant amount but its better than nothing. In this guys analysis he compares the $ cost /pound of weight lost from calorie expenditure as a result of the beverage, which turns out to be quite expensive for a small hypothetical amount of weight loss, but thats not the point. If you consider the alternative , drinking a regular energy drink or unhealthy soft drink, the differences are quite significant. Just looking at an energy drink can i have here in front of me contains a whopping 260 calories while Celsius is just 10 total.

he says:

Full article: http://bmimedical.blogspot.com/2007/02/worlds-first-calorie-burning-cola.html

This guys missing the point though. I don’t see Celsius as a product thats a new miracle weight loss supplement as hes analyzing it as. Because its not, and Celsius isn’t marketing it as that either. Its simply a healthy alternative to unhealthy and high calorie energy drinks and soft drinks that the public so commonly consumes. To sum it up, i think that guys an idiot and not looking at this from the right perspective .

So lets look at it from the right perspective. Comparing total calories consumed in a year if consumed 1 drink/day:

Celsius : 365 x 10 calories = 3,650 calories consumed/year
regular energy drink: 365 x 260 = 94,120 consumed per year

so by his calculations it appears hes saying around 4000 calories = 1.1lbs

so you could drink regular energy drinks and consume 94,120 calories representing a gain of 25.88 lbs hypothetically without regular exercise in a year. Or you could consume Celsius and consume just 3,650 calories in one year while burning an additional 3,923, resenting a loss of 1.1 lbs. So when looking at Celsius alone by itself theres’ not much significance in weight loss. Though when comparing it to an alternative energy drink there is a huge difference, a whole 24.78 lb difference from your tubby bum.

I myself will admit that I’m a big health freak and am very conscious of what i put in my body and workout 5-6 days/ week for 1.5 hours at the gym. Drinking a rockstar or monster energy drink “EVERY” time before i go to the gym so i can have an energized optimal workout. I’m a firm believer in this product and think that Celsius is a perfect alternative to my daily 260 calorie rockstar drink before heading to the gym. This way maybe i won’t have to spend so much time trying to keep these abs in tact lol. 260 (my preworkout energy drink) calories to burn isn’t just brushing the dust off your shoulders. I recall riding the stationary bike earlier today and around 20 minutes in was only around 260 calories burnt. Maybe 20 minutes doesn’t sound very long, but i’ll run 3 miles in just over 20 minutes, and I’ll tell yah you’ll be sweating your heiny off after running 3 miles.

Company highlights:

– Selected 3 years in a row for industry awards as Best New Product by
leading beverage magazines and associations

– Featured on television newscasts in virtually every major market and
seen by more than 40 million viewers with an estimated ad-value of
greater than $8 million

– Rated the #1 Consumer Food and Beverage Trend for 2007 by the
prestigious industry analyst Datamonitor

– Celsius, Inc., Names Beverage Guru Erin Heit as Marketing Vice President
Wednesday April 25, 7:30 am ET
Experience at Fuze and Glaceau Vitaminwater will be instrumental to Celsius, Inc. team for future growth

– MMNNNN look at all these healthy attributes
Celsius delivers the unique calorie burning capabilities that today’s consumers want. Celsius is clinically proven to work by raising metabolism 12% over a three hour period. Powered by Green Tea with EGCG, ginger, caffeine, and nutrients, Celsius provides and extended increase in energy. Celsius contains no carbs, no sugar, no chemical preservatives, and no high fructose corn syrup.

Celsius gets celebrity status

Celsius(R) ‘The’ Calorie Burning Beverage, Mingles with the Stars on NBC’s EXTRA!
Friday June 8, 2:36 pm ET
Over 3 Million Viewers Tuned In To The ‘Gimme, Gimme’ Segment And Were Turned On To Celsius, One Of The Must Have Items For Consumers

DELRAY BEACH, Fla., June 8 /PRNewswire-FirstCall/ — Celsius Holdings, Inc. (OTC Bulletin Board: CSUH.OB – News) is proud to see its calorie burning, category creating brand, Celsius®, mingling with some of the biggest names in Hollywood. Oprah, Katie Cruise, the crew from Oceans 13, Princess Diana, Paris Hilton, and Celsius all appeared on EXTRA! one of the country’s most watched celebrity news program, on Tuesday, June 5, 2007. Celsius, a great tasting, calorie burning beverage, was highlighted as a hot new must have for consumers, on the “Gimme, Gimme” segment of the show. According to Cision US, Inc, a media evaluation service, the globally known entertainment news show has an estimated audience number of 3,281,536 million.

Of course current fundamentals are grim but i believe that speculation about the future growth and potential of this product to stake a large claim in the energy drink beverage industry. This stock was way under the radar before though now has celebrity status as it appeared on nbc’s EXTRA! on friday as the next must have hot product i believe this is the video of it appearing on extra though of course its the only video on there thats not functioning for me ………. heres the link:

Celsius is also linked on nbc’s Extra! website here: http://extratv.warnerbros.com/extrainfo.html

Summing things up i think that Celsius has an awesome product and huge potential for growth and a large spot in the beverage industry as it gains momentum in the market place. Technically this stock is coming off of its all time lows since its IPO in January of this year.

(sunday night’s analysis) Price broke out of a descending channel with huge volume and a solid 28% single day rally. I think this could be the spark of a new bull trend in the making.

Monday night: Todays move is extremely bullish and look at the volume here. The momentum is very strong and speculation is proving itself worthy of the investment community for Celsius. My gut feeling was that we would see some weakness and people possibly fading the gap. Though the volume amount was so big in the in the first hour of trading and price bounced off of its support at 1.38.

On the intraday breakout i purchased a 1/2 position at 1.53 as the momentum here and volume is huge, i could see this making a quick run to $3 possibly over the short term. Guess we’ll see, for now i’ll just keep this 1/2 position and evaluate a possible buy on a dip soon.

Cameron Fous
Portfolio Manager of TheTechnicalTrader.net